Giorgio Miserendino, Founder of G.on Fashion, was born in Rome in 1992. Since his youth he has developed a particular passion for fashion and technology. G.on Fashion is born from the fusion of these passions.
In 2012 G.on Fashion is founded as a blog and its goal is to inspire, through the research of products and designers, young readers interested in a different reading of fashion.
In 2013 Giorgio collaborates with Nunzia Garoffolo, collaborator of Diane Pernet (A Shaded View on Fashion), thanks to which she manages to accredit G.on Fashion at the main Milan’s fashion shows, Pitti Immagine and Altaroma.
During 2014 G.on Fashion undertook several collaborations including L’Oreal Professionnel, C.P. Company, Blauer, McArthurGlen Italy and others.
In 2015 the new Life-Style section is launched on G.on Fashion, marking the beginning of a series of collaborations such as the one with Rome Cavalieri, Waldorf Astoria Hotels and Resorts, Hard Candy Fitness by Madonna and Parmalat. Firmly maintaining the relationship with the fashion industry with collaborations such as Burberry, Desa Nineteenseventytwo and Pepe Jeans London.
In 2016 even movies find their place on G.on Fashion, with the launch of the new Cinema section and accreditation at major distribution companies such as Universal Pictures International Italy, Warner Bros Italy, 20th Century Fox Italy and major international festivals such as the Festival de Cannes and the Academy Awards.
On 2 October 2017 the name and figurative mark “G.on Fashion” is deposited at the European Union which protects its rights in the 28 member countries.
On 28 December 2017 G.on Fashion becomes an online magazine, under the company G.on Fashion Limited, based in England and Wales.